Digital Humans
An interactive, real-time digital human that can recommend products, compare options, and provide promotion information, creating more connected and personalized shopping experiences.
UIUX
Conversational AI
Design System
Project Type
Corporate Project
Team Members
2 Months
Timeline
Product Manager, Strategist, UIUX Designer, Brand Designer, Front-end Engineer, Back-end Engineer, ML Engineer, System Engineer
My Role
The sole UIUX designer in the team
My Responsibilities
User Research, User Experience, User Interface, User Testing, Responsive Design
Tools
Figma
01 Overview
Why do we need new approaches?
Limited Touchpoints.
We have all more or less experienced such situations, where there are many customers in the offline store but limited staff, so you have to wait on the side.
Why do we need new approaches?
Personalized Service Needs Expert Staff.
Today's shoppers want attentive, personalized service with every interaction. However, delivering high-quality service requires well-trained staff with in-depth, up-to-date knowledge of the brand and its products.
Design Goal
An experiment on the use of digital humans to help customers explore products including recommend products, compare options, provide promotions.
02 Design Challenges
01
How to align users’ needs with data inputs to facilitate the development of AI conversations?
02
How to engage conversation flows between AI and users?
03
How can we help users understand Conversational User Interfaces with digital humans?
03 Design Productions
01
Initiated and maintained a responsive design system on UX components and UI styles for devices including mobile, tablet, PC, kiosk, and TV.
02
Created design documentation and streamlined the handoff to front-end and ML engineers.
03
Design Documentation: User Flow & Flow Chart, Stylesheet, UI Components, Responsive Guides.
04 Strategies
Utilizing advanced AI, data analytics, and digital transformation strategies to revolutionize retail operations and deliver highly connected, personalized customer experiences.
